The goal
A brewery taproom sells an experience as much as a pint. Ridge Rock wanted social content that captured all of it: the beer, a kitchen menu worth the drive, the patio on a summer afternoon and the retail fridge for taking a few cans home. It also needed enough of it to keep feeds fresh without a scramble every week.
What we did
- A dedicated photo library. We photographed the taproom, patio, menu and products, and organized the results into a library the team can draw from all year.
- Food that looks as good as it tastes. Close, natural-light shots of dishes like fish and chips and tacos give the kitchen its own spotlight.
- People, not just product. Guests enjoying a pint and a plate on the patio show what a visit actually feels like.
- Reels. Short vertical videos built for Instagram and Facebook, from a Pure Ontario Craft brand piece to menu features and the perfect pour.
The result
Ridge Rock has a deep bank of on-brand photos and video ready for posts, ads, menus and its website, so the team can keep its channels active through every season without starting from scratch each time. It is a good example of how one well-planned shoot can fuel months of content.
More food and drink work: Baja Craft Kitchen · Tommy's Kingston Diner · Marketing for breweries