The Merchant Tap House
Website Design
Marketing for breweries worth the drive.
Craft beer fans follow breweries the way they follow bands. We plan and manage the content, video and social that give people a reason to make the trip and keep your cans in their fridge.
What we handle
Content, short-form video, social, ads and launches.
How it runs
One team and one plan, with your approval on everything that goes out.
Trusted by
Ridge Rock Brewing Co.
Start here
How we help
From the brewhouse to the feed.
Tap a step for the detail.
01Tell the brewery's story
Who brews it, where it comes from and why it tastes the way it does. We plan the content around it.
02Capture the taproom
Pours, pints, food and the patio, captured with our trusted media partners, including Grizzly Films.
03Launch every release
New beers, seasonals and events each get a plan for Reels, stories, email and ads.
04Grow the following
We post, reply and promote, then report on what brought people in.
What we handle
- Social media management
- Short-form video and Reels
- Content days with our media partners
- New release and seasonal campaigns
- Taproom and event promotion
- Meta and Google advertising
- Website design
- Online stores for merch and gift cards
- Branding, labels and print
Why it matters
A brewery has more to talk about than most businesses, and every release is a reason to post. We keep the content coming so your followers know what is on tap and feel like they are missing out when they are not there.
A good fit if
- You are releasing beer faster than you are posting about it
- Your taproom and patio deserve a bigger crowd
- You want video but do not know where to start
- You want one team for content, social and ads
Client content
Food, beer and patio content for Ridge Rock.
Creative projects we managed, produced with our trusted media partners. Hover to pause, click to look closer.
Content · Social media
Ridge Rock Brewing Co.
Food, beer and patio content by our partners at Grizzly Films.
Short-form video
Reels made for the taproom.
Reels we plan and manage, produced with our trusted media partners. See more client video →
Websites
A taphouse site we designed and built.
Designed and built by New Day, and live today.
Let's get people to the taproom.
Tell us about the brewery and where you want it to go. The first conversation is free.