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How one content day can fill a month of social

Planning is what turns a single shoot into weeks of posts, ads and website imagery. Here is how we plan creative projects with our media partners.

How one content day can fill a month of social

Good content rarely happens by accident. The businesses with the strongest social feeds usually have one thing in common: they plan their shoots around what they need to say over the next month or two.

Plan the month, then plan the shoot

We start with the calendar. What is launching, what is seasonal and what questions do customers keep asking? From there we build a shot list that covers social posts, short-form video, ad creative and any website imagery that needs a refresh.

Work with the right media partners

We manage the creative project from start to finish and work closely with our trusted media partners on the day. That means the right photographer or videographer for the job, a clear brief and no time wasted on site.

Edit with every channel in mind

  • Vertical cuts for Reels and stories
  • Square and portrait images for the feed
  • Wide images for the website and email
  • A few strong frames held back for advertising

The result is a library that keeps paying off long after the shoot day is over. See how we plan it on our content creation page.

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