Home/Industries/Marketing for Wineries

Marketing for wineries people plan a trip around.

Most winery visits are planned days ahead, on a phone, by people comparing a handful of stops. We build the website, the content and the campaigns that put your tasting room on the list and your bottles in their cart.

A glass of red wine on a ledge overlooking rows of vines
What we handle

Websites, wine club and online sales, content, social and events.

How it runs

A plan that follows the vineyard year, from the first release to the holiday case order.

Close to home

Prince Edward County is a short drive from our Kingston office. See the County page

The winery year

Four seasons, four jobs for your marketing.

What we focus on as the year turns.

Spring

Release and reopen

New vintages, tasting room hours and the first patio weekends, announced before people make plans.

Summer

Fill the tasting room

Visitor content, Google updates and ads aimed at people planning a weekend in the area.

Fall

Harvest and events

Harvest dinners, pick-up parties and the busiest weekends of the year, each with its own push.

Winter

Sell online

Holiday cases, gift cards and club renewals while the tasting room is quieter.

Rows of grapevines at golden hour
Wine club and direct sales

The customers who keep coming back.

A wine club member is worth more than a dozen one-time visitors. We build the club page, the sign-up moment in the tasting room and the email that keeps members ordering between visits.

Online orders get the same care: a store your team can update when a new release lands, and campaigns that bring people back to it.

What we handle
  • Website design with online ordering
  • Wine club pages and email
  • Tasting room and event promotion
  • Social media management
  • Content days with our media partners
  • Google Business Profile and reviews
  • Meta and Google advertising within alcohol rules
  • Labels, shelf talkers and print
  • Branding and logo design
Why it matters

Visitors choose between wineries on their phones, often from the car. The photos, hours and reviews they find in that moment matter as much as what is in the glass. We make sure what they see is current, inviting and easy to act on.

Worth a call if
  • Your website still lists last year's releases
  • The tasting room is busy but club sign-ups are slow
  • You want more weekday and shoulder-season visits
  • Online orders feel like an afterthought
Talk to us about your winery→
Rules we plan around

Wine advertising has its own standards.

Alcohol advertising in Ontario has to show responsible use and cannot appeal to anyone under the legal drinking age, and Meta and Google add their own age and targeting limits. Every winery campaign we plan is built to those standards from the start.

Let's plan your next season.

Tell us about the vineyard and the visitors you want more of. We will map out the year.

Questions we hear

Winery marketing questions, answered.

What winery owners and tasting room managers ask first. Not here? Ask us directly.

How do we get more visitors to the tasting room?

Keep your Google listing current with hours, photos and events, give people a reason to come this weekend on social and reach visitors planning trips to the area with targeted ads.

Can you help grow our wine club?

Yes. A clear club page, a simple sign-up in the tasting room, a welcome email series and regular member-only offers are the pieces we put in place.

Can you build an online store for our wine?

Yes. We build online stores for bottles, cases, gift cards and merch, set up so your team can add new releases and update stock themselves.

Are there rules for advertising wine?

Yes. Ontario's liquor advertising guidelines call for responsible messaging and nothing aimed at minors, and the ad platforms add their own age limits. We plan around both.

What should a winery post on social media?

The vineyard through the seasons, new releases, food pairings, events and the people who make the wine. Real moments from your property beat stock bottle shots.

Can you promote events and weddings?

Yes. Harvest dinners, concerts and weddings each get their own page and campaign, so planners and guests find exactly what they need.

When should we plan holiday campaigns?

Early fall. Gift cards, holiday cases and corporate gifting need to be ready before people start shopping, which is well before December.