The goal
Downtown Kingston has no shortage of places to eat, and diners decide fast, usually on their phones. Baja needed a website that matched the colour and energy of the restaurant, plus a steady stream of fresh photos and video so its social channels kept up with new menu items, drinks and seasons.
What we did
- The website. A bold, simple site built around what diners look for: the story, the menus, a photo gallery and reservations, all one tap away.
- Seasonal shoots. We return for new photo and video shoots through the year, capturing new dishes, cocktails and the room itself in both summer and winter light.
- Food and drink photography. Close, colourful shots of tacos, guacamole and cocktails built for menus, posts and ads.
- Social video. Short vertical clips that bring the kitchen and bar to life on Instagram and Facebook.
- Photo retouching. When a strong seasonal image deserves a longer life, we adapt it so it can be used all year round.
The result
Baja has one partner for its website, photography and social video, which keeps everything consistent. The site gives diners what they need to choose and book, and each new shoot gives the team fresh material for months of posts, so the restaurant always looks current online.
More food and drink work: Tommy's Kingston Diner · Ridge Rock Brewing Co. · Marketing for restaurants