The goal
Restaurants live and die by what people see on their phones before they decide where to eat. Tommy's needed a steady stream of content that made the food, drinks and atmosphere impossible to scroll past, plus ads and event promotion to fill seats on slower days.
What we did
- Regular media shoots. Food, drinks, the patio and the people behind the counter, shot so there is always fresh content ready to post.
- Reels for every moment. A brunch menu launch, drink features, a family feature and a diner ad built for social.
- Advertising. Paid social campaigns to put the best content in front of hungry locals.
- Glutton Games. Event graphics for Tommy's annual charity eating contest fundraiser.
The result
Tommy's has a deep library of food, drink and atmosphere content, a Reel for every launch and promotion, and a fun, recognizable presence that keeps the diner top of mind in Kingston.
See our marketing for restaurants, read how Kingston restaurants can fill seats in the slow season, or watch more client video.