Marketing for a Smiths Falls on the way back up.
New homes, new neighbours and boats coming through the locks every summer. We help Smiths Falls businesses get in front of the people arriving now.
About an hour and 15 minutes north of our Kingston office.
Perth Home Hardware, and Arbrux in Portland on Big Rideau Lake.
In Smiths Falls when it helps, by video in between.
A town with new people in it.
Smiths Falls has had a few chapters. The town grew up on the railway, then lost major employers like the Hershey plant and the Rideau Regional Centre. It has been rebuilding ever since: Hershey bought its old plant back in 2023, 2022 set a record for residential building permits, and the population grew more than 5 per cent between the last two censuses.
For a local business, that means a wave of new residents who do not know the town yet and start every decision with a search. Add the boaters tying up at the Rideau Canal locks each summer and visitors heading to the Railway Museum of Eastern Ontario, and there are more people looking for you than you might think.
- You have noticed new faces and want them to become regulars
- Your summer depends on canal and lake traffic
- You are on Beckwith Street and want more of downtown's revival to reach you
- You want a simple plan, not a pile of jargon
Three moves for a Smiths Falls business.
Be the obvious answer on Google Maps
Newcomers search before they ask anyone. A complete Google listing, current photos and steady reviews make you the first name they see.
Welcome the newcomers
Content and offers that introduce your business to people who just moved here, so you become part of their routine early.
Catch the canal season
Summer hours, boater-friendly information and ads around the locks and lakes while boats are coming through town.
Already working on both sides of town.
Twenty minutes up the road, we run regular content days with Perth Home Hardware. To the south, we work with Arbrux, a manufacturer in Portland on Big Rideau Lake, on its website, online store and advertising.
Smiths Falls sits right between them, so meeting in person is easy to fit in.
The people looking for you right now.
Newcomers
New subdivisions have brought new families to town. They are building new routines and choosing new favourites, mostly by searching.
Boaters on the Rideau
Canal boaters need groceries, a meal and a few supplies, and they look it up from the water. Showing up in those Maps searches is worth real money in July.
Day-trippers
Railway history, the locks and events like Old Home Week in August bring visitors who are happy to spend if they know where to go.
Services Smiths Falls businesses start with.
The services local businesses here use most. See all nine services.
What Smiths Falls businesses ask us.
Tap a question for the answer.
01Do you come to Smiths Falls?
Yes. We are in Perth regularly for client content days, and Smiths Falls is right on the way. Between visits, we work by phone and video.
02How do we reach people who just moved to town?
New residents search for almost everything. A complete Google listing, a website that welcomes newcomers, reviews from locals and social content that shows who you are all help you become part of their routine.
03Can boaters on the Rideau Canal find us?
They can if you show up when they search. That means accurate summer hours, photos, reviews and website information boaters care about, like walking distance from the locks and what you carry.
04We are downtown on Beckwith Street. What helps most?
Usually a strong Google listing and one social channel you can keep active. Downtown events give you natural content and a chance to collect reviews when foot traffic is high.
05Is advertising worth it in a town this size?
It can be very efficient. Ads targeted to a small radius cost less to run, and you are competing with fewer advertisers than in Ottawa, so a modest budget can go a long way.
06Do you work across Lanark County and the Rideau Lakes, not just in town?
Yes. We already work in Perth and in Portland, so we plan your marketing around the whole area your customers come from.
07Who creates the photos and video?
We plan and manage every creative project, and our trusted media partners handle the shoots. You deal with one point of contact the whole way through.
08How does pricing work?
Every project is scoped and quoted up front, as a single project or a monthly program, so you know the number before we start.
Smiths Falls and the communities around it.
We plan your search and ads around the towns and lakes your customers come from, from the Rideau Lakes to the edge of Lanark County.
- Smiths Falls
- Rideau Ferry
- Lombardy
- Port Elmsley
- Merrickville
- Franktown
- Montague
- Jasper
- Kilmarnock
- Toledo
More for Smiths Falls businesses.
Our services, the communities nearby and guides from our blog.
Nearby areas we serve
Let's grow with Smiths Falls.
Tell us about the customers you are seeing now and the ones you want next.