Marketing for Peterborough and the Kawarthas.
Students in September, cottagers in July and a loyal year-round crowd. We help Peterborough businesses market to all three without mixing up the message.
About two hours west of our Kingston office.
The city, Peterborough County and Kawartha Lakes.
In Peterborough for planning days, by video in between.
Three audiences, one calendar.
Peterborough is a city of about 84,000 at the gateway to the Kawarthas. Peterborough Regional Health Centre is its largest employer, Trent University and Fleming College bring thousands of students every fall, and tourism now leads the local economy, from the Lift Lock to the new Canadian Canoe Museum on Little Lake.
Each of those groups searches differently and shows up at different times of year. A plan that treats them as one audience wastes money. A plan built around the calendar does not.
- Your sales jump in September, July or both
- You are downtown and want more of the student and visitor traffic
- Your business is in cottage country and lives on the summer
- You want one team that can handle all of it
Know which Peterborough you are talking to.
Students
Trent's Peterborough campus has about 15,000 students, and Fleming adds thousands more. They live on their phones, follow recommendations and choose new favourites in September.
Cottagers and visitors
The Trent-Severn is navigable from May to October, and the lakes around Lakefield, Buckhorn and Bobcaygeon fill up. They search 'near me' from the dock.
Year-round residents
Health care, education and public-sector jobs keep demand steady. Reviews, Facebook and email keep you part of their routine.
A marketing calendar built around the city.
Back to school
September brings students back to Trent and Fleming. Have your listings, offers and content ready in August.
Fall colours
Studio tours and pumpkin festivals around Keene and Buckhorn bring visitors. Lean into the second season.
Winter
Petes games and holiday shopping keep downtown busy. Email and loyalty carry the season.
Summer
Musicfest at Del Crary Park and cottage season fill the city and the lakes. Be easy to find on Maps.
A city and a region in one market.
Sources: Statistics Canada 2021 Census; Trent University; Peterborough Downtown Business Improvement Area.
Services Peterborough businesses use most.
The services local businesses here use most. See all nine services.
Peterborough and the communities around it.
Cottage country customers think in lakes and villages, not municipal lines. We plan your search and ads around where they really are.
- Peterborough
- Lakefield
- Bridgenorth
- Millbrook
- Norwood
- Havelock
- Keene
- Buckhorn
- Bobcaygeon
- Fenelon Falls
- Omemee
- Lindsay
What Peterborough businesses ask us.
Tap a question for the answer.
01Do you come to Peterborough?
Yes, for planning days, shoots and launches. It is about two hours from our office, and regular check-ins happen by phone or video.
02How do we market to Trent and Fleming students?
Be ready before they arrive. Students choose new favourites in their first few weeks, mostly on their phones. A strong Google listing, a student offer and social content on the platforms they use make the difference.
03How do we reach cottagers who are only here in summer?
Show up when they search from the lake. Accurate summer hours, photos and reviews on Google, plus ads aimed at cottage areas during the season, put you on their list.
04Our business is in the Kawarthas, not the city. Do you work there too?
Yes. We plan marketing for businesses across Peterborough County and Kawartha Lakes, from Lakefield to Lindsay.
05What should we do in the quiet months?
Build for next season. Winter is the time to rework your website, grow your email list, plan content and keep locals engaged with offers and events.
06We are downtown. What helps most?
Being easy to find and giving people a reason to come in. A complete Google listing, steady social content and events tied to the student year and the summer season usually come first.
07How does pricing work?
Every project is scoped and quoted up front, per project or as a monthly program. Seasonal businesses can scale up for the busy months and down for the quiet ones.
08How do we get started?
Fill out the contact form and we reply within 24 hours to book a free discovery call. You get a written proposal with scope and price before any work begins.
More for Peterborough businesses.
Our services, the communities nearby and guides from our blog.
Nearby areas we serve
Let's plan your Peterborough year.
Tell us when your busy seasons are and who you want more of. We will build the plan around them.