The goal
Gananoque Home Hardware is much more than a hardware aisle. It has a furniture showroom, a garden centre, a busy trades counter and plenty of Canadian-made products. The goal was content that showed all of it, gave the store's staff a chance to shine and brought people in for sales and events.
What we did
- Showroom features. Reels and photos that show new furniture arrivals and help people picture it at home.
- Content for the trades. Features on the tools and products contractors come in for.
- Made in Canada. A feature on the Canadian-made products the store carries.
- Promotions and events. Paint promos, seasonal displays and in-store events like the Frigidaire Pizza Truck at the garden centre.
- Comedy that sounds like the store. Light, funny Reels starring the staff, because people buy from people they like.
The result
Gananoque Home Hardware has a library of Reels and photography covering every side of the store, from the showroom and garden centre to the trades counter, plus a steady stream of promotions and event content that gives locals a reason to visit.
See our marketing for hardware stores, the Perth Home Hardware case study, or watch more client video.