Home/Industries/Marketing for Electricians

Marketing for electricians who want the right calls.

Service calls, renovations, commercial and industrial work all come from different customers searching in different ways. We build the brand, the website and the local search presence that bring in the jobs you want, with your licence details where they belong.

An electrician in a hard hat installing wiring
What we handle

Branding, websites, local SEO, Google Ads and vehicle graphics.

How it runs

Set up once with your licence details built in, then kept current while you work.

Trusted by

Frappier Electrical Corp.

Two kinds of work

Service calls and project work need different marketing.

Most electrical contractors do both. Your website and ads should speak to each.

01

Service and urgent calls

People searching in a hurry. They need your number, your service area and proof you show up, fast.

02

Projects and commercial work

Builders, property managers and homeowners planning ahead. They want past projects, credentials and how you work.

Your licence number

Where your ECRA/ESA licence number has to appear.

Licensed electrical contractors in Ontario must show their ECRA/ESA licence number on advertising, business cards, invoices, their website and their vehicles. We put it in every template, sign and vehicle design we make, so it is never missed.

Brand design

An electrical brand we designed.

Shown in a real-world mockup. Hover to see the logo on its own.

Frappier Electrical Corp. business cards
Logo and business cards · Electrical

Frappier Electrical Corp.

How we help

How we set up an electrical contractor.

Four pieces, built in this order.

01A brand that looks licensed and reliable

A logo, truck graphics and cards that tell people you are a real, established company.

02A website built for calls

Your number at the top of every page, service areas, a page for each service and real reviews.

03Local search

A complete Google Business Profile and service pages that help you show up for the jobs you want, in the towns you cover.

04Ads for the jobs you want

Search ads for EV chargers, panel upgrades, generators or commercial work, tracked to the calls they bring in.

Hiring

Marketing that helps you find people too.

For most electrical contractors, the bigger limit is people, not work. A careers page, crew content and targeted ads help you reach apprentices and licensed electricians who want to build a career with you.

An electrician testing an electrical panel with a multimeter
What we handle
  • Logo and brand design
  • Vehicle graphics and signage
  • Website design with click-to-call
  • Service pages for EV chargers, panels and generators
  • Local SEO and Google Business Profile
  • Google Ads
  • Review strategy
  • Business cards, invoices and print
  • Recruiting content
Why it matters

Hiring an electrician is about trust. People want to know you are licensed, insured and tidy before they let you near their panel. A sharp brand, real reviews and clear credentials do that before you ever pick up the phone.

A good match if
  • Most of your work is low-margin service calls
  • You want more EV charger, generator or panel upgrade work
  • Your trucks and website do not match
  • You need to hire and nobody is applying
Talk to us about your electrical business→

Let's get the right calls coming in.

Tell us which jobs you want more of. We will show you where they come from.

Questions we hear

Electrician marketing questions, answered.

What electrical contractors ask us most. Not covered? Talk to us.

Do we have to show our licence number in ads?

Yes. Licensed electrical contractors in Ontario must display their ECRA/ESA licence number on ads, websites, business cards and vehicles. We include it everywhere by default.

How do we get more EV charger and panel upgrade jobs?

Give each service its own page, run search ads for those specific jobs and show finished installs on your website and social.

Are Google Ads worth it for electricians?

For urgent searches in your service area, yes. We focus spend on the jobs you want, track the calls and cut anything that does not bring in work.

Does our Google Business Profile really matter?

Very. For many homeowners it is the first thing they see. Service areas, photos of real jobs and steady reviews help you show up and get chosen.

Can you design our vehicle graphics?

Yes. We design truck and van graphics that are readable at a glance and include your licence number in the format your vehicles need.

Can marketing help us hire?

Yes. A careers page and content showing your crews and projects help attract apprentices and licensed electricians who want to work with you.

Do you market commercial and industrial electrical work?

Yes. Commercial work leans on project pages, capability sheets and LinkedIn, aimed at builders and property managers instead of homeowners.