The goal
In real estate, the agents people call are the ones they remember. MetroCity wanted a regular, professional way to share what is happening in the Ottawa market, show off its people and listings, and keep both its residential and commercial audiences engaged, without adding hours to a busy team's week.
What we did
- Market insight newsletters. We design and build regular HTML email newsletters in Mailchimp in MetroCity's black and gold brand.
- A format readers can rely on. Each issue follows the same flow: market stats first, then the team, a feature article with local market commentary and current listings.
- MetroCity Commercial. Newsletters and content for the commercial division keep investors and business owners up to date on the commercial side of the market.
- Listings and social media. We create posts for new listings and plan and schedule social content, so the team's channels stay active between issues.
The result
MetroCity has a dependable rhythm of newsletters and social content that keeps its name in front of buyers, sellers and investors all year. The team supplies the expertise and the listings, and we turn them into polished, on-brand emails and posts.
More real estate work: Marketing for real estate · Email marketing · Social media management