The goal
Families looking at long-term care or retirement living are often making a hard decision on a short timeline. Gibson Family Health Care needed a website that reflected the family values behind both of its homes, made each home easy to explore and helped families find answers or book a tour without having to call first.
What we did
- One site, two homes. Carveth Care Centre and Helen Henderson Care Centre each have their own section for the lodge, long-term care, staff, family councils, events and photo galleries.
- Answers for families. Virtual tours, a Book a Tour request, Easing the Transition guides, FAQs, policies and newsletters, all a click or two from the home page.
- News and careers. A news room, event calendars and career listings to support recruitment at both homes.
- Built to hand over. The site was set up so Gibson's team can make updates themselves after launch.
“From the very beginning, Christine and Darcy took the time to understand our organization, our values, and the needs of the residents, families, and communities we serve. Their creativity, professionalism, and attention to detail resulted in a website that is modern, easy to navigate, visually appealing, and truly reflects who we are.
We couldn't be more pleased with the finished product. Our new website has received wonderful feedback, and we are proud to have a site that showcases Gibson Family Health Care in such a professional and engaging way.”
The result
The new site launched in 2026 and, in Catherine's words, has received wonderful feedback. Families can now explore both homes, take a virtual tour and request a visit online, and Gibson's team keeps the news, events and careers current themselves.
See our website design services and marketing for health care and clinics, or see more of our work.