The 4 Best Ways to Grow Your Social Media Accounts

     Learning how to grow an audience on social media is anything but straightforward. There are countless “gurus” online claiming they know the best hack to growth. The truth is, there is not one single “hack” that is going to skyrocket your follower count. Growing your social media account takes consistency, strategy, and perseverance. It’s a result of trying different types of posts, implementing different strategies, and constant data analysis. Ultimately, you can never post “just-to-post”. Each post must have a purpose, and it must provide value to your audience. To help you get started, here are 4 of the best ways to grow your social media profiles:

1. Educate
2. Entertain
3. Engage
4. Evoke Emotion

Educate

You’re the expert! Solve a problem or satisfy the needs of your audience (The information must be laid out in the form of practical advice that will help your audience). Facebook and Instagram have unique tools that can be used to educate. Quick tidbits of information are a perfect fit for single graphic posts or Reels. On the other hand, Carousels and IGTVs are better suited for longer, more complex topics. 

Examples:

• Infographics 
• Tutorials
• Product features
• Promotions
• Specials
• New products
• News relevant to your industry

Entertainment

Content that entertains is often funny and highly shareable. It is able to quickly transform a “company” into a “group of people just like me”. Reels are also heavily pushed by Instagram. As Reels make their way to Facebook, we can expect more of the same as the parent company continues to compete for the attention of TikTok users.

Examples:

• Memes
• Videos
• Fun Facts
• Behind-the-scenes
• Going live
• Guest Takeovers
• Industry specific influencer content
• GIFs

Engagement

Engaging is extremely important as it allows you to build and maintain a relationship with your audience. Building relationships takes time and repeated engagement as you turn acquaintances into followers; followers into buyers and buyers into loyal regular customers. 

Examples:

• Polls
• Ask questions
• Trivia
• Instagram stories
• Interactive videos
• Duets (TikTok) 
• Surveys
• Contests
  

Evoke Emotion

Is inspiration contagious? Yes.. if done correctly. If your content resonates with users they will happily share it with others. Social media is a unique opportunity for users to use different tools to connect with their audience. For example, "voice over" Reels tend to portray a specific narrative. These narratives can be applied to multiple industries however each user should decide. The best posts as a result of this method are creative and provide the audience with a form of entertainment that can only be found on Instagram or Facebook.

Examples:

• Inspiring stories of people overcoming adversity 
• Funny videos or images
• Brand activism
• Sponsorship or involvement with charities
• Employee spotlights 
• Community Spotlights

     Growing your social media following takes consistency, strategy, and constant data analysis- all of which must be accompanied by providing value. Educating, entertaining, engaging, and evoking emotion are all powerful ways to provide value to your audience on Instagram and Facebook. Social media presents the opportunity to access millions of like-minded users, interested in becoming fans of the businesses they buy from, not customers. These relationships can become some of the most valuable for business owners. Building your own community of users that value your content will reward you with loyal customers who are grateful for your hard work. This is what we aim to achieve with all of our social media clients. Contact us today to learn how we can build an online presence that is true to you and your most valued customers.