How To Run An Effective Social Media Giveaway For Kingston Businesses!

Running giveaways is a fantastic way to grow your social media presence. But you want to make sure that growth is authentic and sustainable. If you add followers/users to your online community that aren’t interested in your business, they will actually be detrimental to your account’s health. This is why generic giveaways are one of the worst ways to grow your account. 

The ultimate goal of social media applications is to get users to spend more time on their platform. The more time users spend on their platform, the more money they can make via advertising. With that, if only a small percentage of your online community engages with your content, the algorithm will be less likely to push your account/content to new audiences. But, if a higher percentage of your following interacts with your content, you’re likely to experience more favourable treatment from the algorithm. If you’re interested in learning how to run a giveaway that leads to a more engaged online community, keep reading!

Running giveaways is a fantastic way to grow your social media presence. But you want to make sure that growth is authentic and sustainable. If you add followers/users to your online community that aren’t interested in your business, they will actually be detrimental to your account’s health. This is why generic giveaways are one of the worst ways to grow your account. 

The ultimate goal of social media applications is to get users to spend more time on their platform. The more time users spend on their platform, the more money they can make via advertising. With that, if only a small percentage of your online community engages with your content, the algorithm will be less likely to push your account/content to new audiences. But, if a higher percentage of your following interacts with your content, you’re likely to experience more favourable treatment from the algorithm. If you’re interested in learning how to run a giveaway that leads to a more engaged online community, keep reading!

Doing something to discourage entrants might seem like the wrong approach. But, when it comes to leads, quality beats quantity. Offer up another chance to win your giveaway by:

• Giving an email
• Sharing the post
• Signing up for a newsletter
• Purchasing a product or service
  
  

3. Engage with your new audience

Ok, we’ve reached the right audience, now what? ENGAGE with them! Just because the giveaway is over and your winner has received the prize, doesn’t mean your job is done. Make sure you are frequently engaging with your audience and showing them that you reciprocate their support, even if they didn’t win. The more you engage with your audience, the more likely they are to engage back. Increased engagement = increased profile authority.

While giveaways can be a great way to connect with new audiences, it is important to run them in a way that will benefit your account and business into the future. Avoid generic giveaways, avoid asking people to follow to enter. Instead, focus on serving your ideal customer. Operating in this fashion will help you create a genuine audience that cares about your business.

Too often businesses look to a giveaway to increase their numbers or their audience. Giveaways must be run with the intention of providing value for your ideal client/customer. Keep this in mind and watch your giveaways provide you with more than a few additional followers. Don’t forget to share this info so we can all start loving giveaways again!

For more information on how you can make the most of social media for your. business, contact us today! We're always happy to provide support and guidance.